School fundraising is typically done to raise money to pay for educational enrichment programs or to support school groups like the football team, drama club or the marching band. Money is collected from various events, including bake sales, auctions and school carnivals. Miracle Strip Popcorn is a company that’s able to rent/sell concession items like cotton candy machines to schools for their fundraisers.
When planning a fundraiser, the key phrase to think about is this: “What’s in it for me?” People will give money to good causes out of the goodness of their heart, but they’ll also consider what they get in return. Hence, sales that offer some sort of food do well. After all, people need to eat. They get hungry. So if they can get popcorn, cotton candy, or a sno cone for their “donation,” they’re happy as can be!
School fundraisers work well when there’s a lot of people around who have money in their pockets, so plan accordingly. Timing and location are two important factors. For instance, if you were to have a table full of snacks available for purchase, you’d want to put it in or near the cafeteria so people who are already in the mood to eat will walk over and buy from you. Also, consider when people are the most hungry for what you’re offering– there’s quite a demand around lunchtime and dinnertime, but at other times not so much.
Offering a “freebie” to get people to come over to your table or come to your event really helps. If you had a bowl of mints or you offer free drinks or a free slice of pizza with every purchase, those are all incentives to get people interested in what you’re selling. Also, keep in mind certain things like popcorn are hugely popular with people and they’ll buy it. Other items, like sushi or flowers, are nice but they’re not something everyone wants, needs or craves. Think broadly in order to appeal to as many potential “customers” as possible.
Finally, consider offering deals for the people who want to donate more money so they feel like they’re getting their money’s worth. Put together “packages” or offer 2-for-1 specials as ways to encourage sales.